Multidisciplinary expertise with
a singular focus on the way ahead


The complexity of today makes it tough to plan for tomorrow


We bring process and tools for clarity of purpose, strategic decision making and collaboration that make it easier for your team to build and deploy strategy together.

We do this through practical steps that lead to measurable outcomes.

As we work together, you’ll discover fresh insights, new ways of working, and how to instill a consistent approach to strategy and deployment throughout your organization. 

Some of the tools we use to get there are:


From examining intangibles like an organization's values, ethics, and reputation to specifics like how a company performs benchmarked against industry norms and direct competitors. Expertly applied research can prove invaluable in determining how to make a business better.



Successful organizations don’t just happen. They are blue printed, structured, and molded to create strength and agility. Changing from established norms to an organization that embraces fluidity and potential doesn’t happen overnight, but meaningful change can take hold faster than you may think.


Having a well-thought-out plan is half the battle. The other half is executing it in a way that not only maximizes benefits, but also revitalizes a culture so that good things continue to happen. The quality of communication, and the conviction, that coaches and facilitators inspire makes a huge difference.



We’re expert practitioners in our respective fields,
dedicated to keeping you ahead in yours




Principal Consultant &
Enterprise Strategy

Joanne partners with CEOs and executive leaders as their strategic advisor and guide through the process of transformation in addition to providing hands on strategic planning services. She is committed to her clients strategic vision and distinguished by her capability to clarify complex client requirements, customize enterprise-wide strategic planning approaches and develop and deliver solutions that strengthen financial business performance.

+ Joanne's Bio

Joanne is a top-tier management consultant in strategic leadership. Her 30 years of global, enterprise-wide strategy consulting experience has led to long term relationships with an extensive list of visionary CEOs, senior leaders and their teams of Fortune 500 and mid-sized companies such as: Manpower Inc., AlliedBarton Security Systems, ATI Technologies, Gennum Corporation, Imperial Oil/Exxon, Baxter Corporation, Toyota Canada, Lexus, Aviva Canada, Scotiabank, Sovereign General.
Joanne has been instrumental to her clients' achievement of their long term strategic objectives and strengthened financial results. In addition, her approaches have resulted in strengthened leadership capability, management teamwork, job creation and economic growth. She founded Strategy+People in 2006 based upon an integrated platform of proven best practices to support leaders to develop and lead enterprise business strategy for the transformation of their business. Joanne is a Certified Management Consultant (CMC) Executive Stream- (an internationally recognized designation) and member of the Canadian Association of Management Consultants. She has a long-term commitment to equal employment opportunity. She is presently a member of the Women's Leadership Board, Harvard University, supporting the research and scholarship of the Women in Public Policy Program at Harvard's Kennedy School of Governance. She has an Honours BA, Commerce & Economics, University of Toronto.



Research: Market,
Consumer, & Culture 

Mike scopes and delivers the strategic needs for S+P clients from a holistic insights perspective. He assesses, designs and drives market and consumer research to underpin enterprise and business unit strategy,  both in terms of development, new business model design, and in assessing performance impact.  Mike brings expertise as a generational and cultural trends specialist and he works closely with clients to translate data into invaluable insights.

+ Mike's Bio

Mike is an award winning researcher and strategist. As a true thought leader, Mike utilizes his expertise to guide clients in the discovery of insights and more effective methods of achieving their marketing and organizational goals. He is a leading authority on Millennials, contemporary trends and values, loyalty and the retail market and he has worked across every conceivable category with a who’s who list of brands, NFPs and governmental clients at all levels. Before teaming up with Strategy+People, Mike was a Founding Partner and CSO of Youthography, one of North America’s leading youth market research firms. In addition Mike was Chief Insight Officer, Retail Lab and Pop Cultural Specialist, Angus Reid Group. An admitted ‘research geek’ Mike is obsessed with finding those gems of methodology and insight that form the basis for resonant communications, build truly iconic brands, drive smart organizational change and generate responsive and timely policy. Mike has moderated well over 700 qualitative research sessions. He has been in charge of dozens of panel projects involving a good 20,000 panelists and has surveyed the opinions of well over 500,000 North Americans. He has the unique distinction of having twice received the coveted Best In Class Award twice from the MRIA (Marketing Research Intelligence Association of Canada) for projects involving innovative applications of qualitative, panel and quantitative methodologies; On top of leading all research activities at Strategy + People, Mike is a frequent keynote speaker, a regular contributor to industry and mainstream media and a guest lecturer at marketing and advertising colleges across the country. Mike has a BA, Political Science Queen's University.



Research & Organization Design

At the heart of strategy deployment is leadership and management structure that will drive and deliver to strategic objectives. Herb works closely with business leaders to translate strategy into an accountability framework for strategy performance. Herb advises on leadership talent, for match to accountability and develops structure for cross functional collaboration. 

+ Herb's Bio

Herb Koplowitz, Ph.D., is a leading expert in organizational design and management behaviour. Herb is trained in organizational structure, managerial practice and marketing research.
Herb specializes in helping Strategy+People clients develop the structure they need for their strategy, the staff they need to fill the roles in their structure and the management capability required to lead employees.
He has worked in the financial sector, confectionary, pharmaceutical, food, automotive retail, high tech, energy, education, forest products, mining and utility sectors as well as to the Canadian Armed Forces. He has consulted in North America, Russia, the Caribbean, Argentina, India, Ghana and South Africa.
He holds a B.A. in mathematics and philosophy from Cornell University, a Ph. D. in psychology from the University of Massachusetts.
His work is grounded in Requisite Organization, a total approach to performance management based on matching employee capability with the complexity of work in roles.
Herb is an active member of the Global Organization Design Society.



Facilitator and Coach,
Strategy & Leadership 

Christine supports the facilitation of strategy and management teamwork retreats and develops one on one coaching relationships with senior leaders to front line managers in support of the effective execution of their transformational mandates. Christine excels at supporting leaders in their personal transformation, creating increased leadership capacity to drive new breakthrough performance individually and within their teams. 

+ Christine’s Bio

Christine is a professional change agent. Over the past 20 years, Christine has held prominent HR roles within high growth firms such as InSystems Technologies, AMD (formerly ATI), Yak Communications, Doxim and DAC Group. Her history working closely with visionary leaders has honed her expertise and understanding of the unique needs of highly innovative, high growth and creative work environments and what it takes to develop a platform of organizational effectiveness to drive strong business results. Complementing her corporate HR management experience, Christine has spent 9 years of her 20-year career as an independent consultant supporting organizational change and talent development. Her passion to cultivate leaders and recognize the strengths and potential each person has within themselves has lead her into the profession of leadership coaching. A graduate of Nipissing University’s Bachelor of Business Administration program, Christine is a senior HR Practitioner and CEC certified. She is an active member of the International Coach Federation and holds a graduate certificate in Executive Coaching from Royal Roads University.



Consultant & Coach, Executive Leadership & Team Effectiveness

Brian works with executive leaders, one on one and as a team,  to ensure they are attuned to each other and aligned with strategic priorities. Leadership through the strategic change process requires capacity to recognize new signals and make speedy, effective decisions. Brian supports executive leaders to have open, curious and courageous communication with high levels of collaboration and to role model the appropriate leadership mindset.

+ Brian’s Bio

Brian has over 30 years of global experience in strategic change, organizational design and leadership development work. He has had an extensive career with companies throughout North America, Europe and Asia, most notably within the Retail, Life & Health Sciences, Professional Services and Food Manufacturing and Packaged Goods industries. With an extensive background working with Boards, CEOs, Executives and their teams, Brian implements his skills to enable leaders to focus and align both themselves and their teams on the job of executing their strategic priorities and change agenda. Brian’s clients have included PepsiCo, GlaxoSmithKline, SABIC in Saudi Arabia, Tiffany & Co, Loblaw Companies Ltd., Mother Parkers Tea & Coffee, Tim Hortons, and many hospital organizations throughout Canada, the US and Bermuda. He has advanced certification in the use of the Hogan self-assessment instruments. Hogan is an international authority in personality assessment and consulting. These skills help Brian establish hiring practices that dramatically reduce turnover and increase productivity through developing key talent and evaluating leadership potential. Brian is also a licensed Reiss Profile Master. The Reiss profile is a psychometric self-assessment for measuring intrinsic motivations. Through this methodology, Brian is able to help clients discover the right organizational “fit” along with their authentic (intrinsically driven) leadership expression. Additionally, Brian is a licensed practitioner of the SYMLOG theory and set of tools for team building and culture development.